Personas are a common design research consolidation technique to make sense of user research data. Here findings from observations, interview transcripts, and organizational document analysis were synthesized and a set of representative user types were created to allow the design team an abstracted view of a range of user types, their needs, motivations and use cases to continually consider in decision-making as the design evolved .
Below are a fictionalized set of personas we created based on our data to characterize typical users of Macroinvertebrates.org. Personas developed by CMU design student Adrian Galvin.
By Dominique Aruede
Last week Dr. Louw tasked the design team with exploring the material design of the Audobon Society Field Guide and Pocket Guide and possibly perform a few insect identifications using the guides. The latter book was a smaller, simplified, more utilitarian version of the pocket guide.
In an effort to frame and understand the flow of a typical bug ID guide, we spent a week looking into the specific design choices of Audubon identification pocket guides and field guides. Alice, Estelle, and I each went though the Field Guide, noting down different features that added value or clarity or ease of use. We all agreed the field guide had general helpful features like annotated images and a glossary of all the common names.
Since I'm a very new member to the team I received another book, the pocket guide, which seemed to be for more novice audiences and was easy to digest for context purposes. The field guide was more advanced in technical information than the pocket guide, and that took away some of it's practicality. Below are our individual syntheses and visualizations of the insights produced from the objective.
An interdisciplinary team